Metrolink is Greater Manchester's light rail network. The brief was to promote off-peak travecards to families during the summer school holidays. The campaign uses a bright and cheerful style of illustration with family groups in bold vibrant colours and recognisable Greater Manchester landmarks and locations sketched in the background. The campaign was a tremendous success with lots of reaction on social media and requests for purchasing copies of the posters.
Metrolink Summer Campaign 2013
Summer 2013 advertising campaign for Metrolink (Manchester, UK).