Metrolink is Greater Manchester's light rail network. The brief was to promote off-peak travecards to families during the summer school holidays. The campaign uses a bright and cheerful style of illustration with family groups in bold vibrant colours and recognisable Greater Manchester landmarks and locations sketched in the background. The campaign was a tremendous success with lots of reaction on social media and requests for purchasing copies of the posters.
48-sheet billboard – "Day out in the city"
Metrolink summer campaign 2013
48-sheet billboard – "Picnic in the Park"
Metrolink summer campaign 2013
Bespoke hand-drawn lettering for title
Metrolink summer campaign 2013
A1 and six sheet posters
Metrolink summer campaign 2013
"Day out in the city" – (detail)
Metrolink summer campaign 2013
"Museums and galleries" – (detail)
Metrolink summer campaign 2013
Metrolink summer campaign 2013
"Picnic in the park" – (detail)
Metrolink summer campaign 2013
"Strolling along the Quays" – (detail)
Metrolink summer campaign 2013
Campaign on the network
Metrolink summer campaign 2013
On stop poster
On stop poster
Microsite – www.metrolink.co.uk/summer
Metrolink summer campaign 2013
Banner advertising on www.visitmanchester.com